Americanas.com Case Study

Operating for the past 13 years in e-commerce, Americanas.com is Brazil's largest and most complete Internet store.

The brand offers more than 500,000 items distributed in 32 categories such as computers, home appliances, electronics, mobile phones, furniture, domestic utensils, toys, books and much more.

Completely redesigned and updated for iOS 7.

The wireframes were the beginning of everything, we thought of best possible way to use the enterprise services available at the moment, and we built a new shopping experience from them.

Americanas.com Wireframes
New
ecommerce experience.

The App was designed to give the user a very easy and intuitive experience for searching and shopping, bringing a clean look, designed after several design interations.

Small details like the barcode reader and category icons made the experience more pleasant.

We also thought deeply about the navigation metaphors. After lots of iteration, we settled on the Tab Bar instead of more "lazy" approaches like side menus, because it streamlines your shopping experience by featuring the most important features you look for, like Search, Favorites and Cart.

Americanas.com App Example
Americanas.com App Example
Americanas.com App Example
Focus on
what's really important.

These product photos were set to the highest possible resolution. Also a very important thing for conversion is to be able to read reviews from others who have already bought the product. Everything was thought to get the greatest shopping experience ever.

Americanas.com App Example
Americanas.com App Example
Americanas.com App Example
Clean and intuitive experience.

The display mode was made for different types of search, the user can toggle between a grid and list view for information, and a full view for larger images.

Americanas.com App Example
Americanas.com App Example
Americanas.com App Example
User opinion taken
seriously.

All reviews with suggestions, comments on the old application were considered by the UX team, resulting in many redesigned wireframes with suggestions to suit the client in the best possible way. With this app update, users could track their orders, buy through a call center or simply send feedbacks.

Americanas.com App Example
Americanas.com App Example
Americanas.com App Example
Creating a universal app.

A universal app is a single app that is optimized for iPhone, iPod touch, and iPad devices. Providing a single binary that adapts to the current device offers the best user experience.
Users can also use the americanas app on their iPhones and iPad too.
Amazing!

Americanas.com App Example
Americanas.com App Example
The mobile website.

Besides the UX concepts, we need to promote the apps. I create a hotsite for the apps and the mobile web version

Enought
talking.

See for yourself how awesome this apps are. Download and instal right now on your android, iPhone or iPad.

Get it on Google Play Download on the App Store